Disney Digital 3-D

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Disney Digital 3-D

Product type	Motion picture exhibition
Owner	The Walt Disney Company
Introduced	June 23, 2005; 19 years ago (2005-06-23)

Disney Digital 3-D is a brand name used by The Walt Disney Company to describe three-dimensional films made and released by Walt Disney Studios Motion Pictures mostly under the Walt Disney Pictures label and shown exclusively using digital projection.

Disney Digital 3-D in itself is not a presentation or a production format or technology, but rather purely a marketing concept. Films advertised as Disney Digital 3-D come from a number of sources, film, digital camera as well as animation software, and can be presented using any digital 3D technology, including RealD 3D, Dolby 3D, XpanD 3D and MasterImage 3D. There is no specific handling involved.